Online dating and effectiveness
And yet, just this week, a new analysis from Michigan State University found that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words.That, in the words of its own author, contradicts a pile of studies that have come before it.— that online dating “works.” This much should be obvious: We don’t actually know.Some of the reasons for that ambiguity are clear in this latest study.Alice, a marketing executive in her 40s, has been a member on and off of the Jewish dating site for years; at her count, she’s been on more than 100 dates with men from the greater Dallas region.But the more she lingers on the site, she says, the harder it is to settle on any one suitor.But is this a positive development or something to be concerned about?
In order to succeed in online dating, you should choose a good site and take your time. Don’t follow the trend by joining popular general dating sites/app, like Tinder, OK Cupid. (MORE: Why Restaurants and Valentine’s Day Don’t Mix) When Alice mentioned this predicament to me at a conference last week in Texas, she was echoing the growing sentiment that online-dating sites actually prevent people from finding long-term partners. The “tyranny of choice” theory posits that surrounded by too many options, we become paralyzed, overwhelmed and unable to make a decision.Some of us begin to think that we have infinite opportunities and become lured by the prospect of bigger, better deals. It’s a simple question and a common one — one whose answer could determine the fates of both a multi-billion dollar industry and millions of lonely hearts.It’s a question that seems distinctly answerable: we have user data, surveys, clear metrics for success or failure, entire books full of colorful charts.