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There are even rumours that IAC is imminently looking to launch an IPO of its dating department The Match Group on Wall Street.Jeremy Corenbloom, Match.com’s marketing director for UK and Ireland, told Marketing Week the brand must focus on innovation to continue to grow."Don't touch that dial" means don't change the channel.In February 1998, it acquired the television assets of Universal Studios (including USA Network, Sci-Fi Channel, and Universal Television's domestic production and distribution arms) for .1 billion."If you're going to take 10 questions, if that's the number you think you can stand to get through, then you're going to get matches that are less compatible." Langston added that as you answer more questions, they can provide "better matches.

has already championed “more reality-based dating” through its Love Your Imperfections campaign and Corenbloom said that its major TV campaign for 2016 will continue this theme.The first Sunday after New Year's Day is often the most active day of the year for dating sites, which brand it "Dating Sunday."But since New Year’s Day fell on a Sunday this year, some sites expect the busiest day for online dating in 2017 to be a week later — this Sunday, Jan.8.“The end of the year is really a good time of reflection,” said Jess Carbino, dating app Tinder’s in-house sociologist.“I think in the future video will play more of a role in what we offer singles and our consumer experience team is looking at different approaches such as introducing heart rate monitoring on wearables to analyse how an individual is responding to a date.” already has an app for the Apple Watch but its features are relatively basic.The heart monitoring feature would represent a significant update.

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