Billboard companies consolidating

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It was originally meant to compete with CNN for influence, stature and viewers in the new cable news business.

CNN's current chief, Jeff Zucker, is even said among industry insiders to be one of the sons' top choices to take over at Fox News.

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Fascinated by its growing influence and low-cost structure, and noting the flakiness of its owner, Ted Turner, Rupert Murdoch made several attempts to buy CNN between 19.

Rebuffed by Turner, who thought as little of Murdoch as Murdoch thought of him, CNN was sold to Time Warner in 1996.

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